Digital Transformation of the Tennis Club de la Seymaz

This case study presents the redesign project for the Tennis Club de la Seymaz website carried out by Lumineth. The main challenge was to improve the site's performance while preserving its authentic look and traditional feel. Actions included redesigning the logo in SVG format, optimising images in WebP for improved responsiveness, integrating the exclusive Post Local News widget, which offers an interactive 360° news feed, and an automated broadcast strategy. This detailed article explores each stage of the process, the technical and design choices, and the positive spin-offs that have enabled the club to strengthen its presence in Geneva's local life.

Introduction

In the digital age, having a high-performance website is essential for any institution wishing to maintain a dynamic relationship with its public. Tennis Club de la Seymaz, a historic club in Switzerland, decided to modernise its site to meet the expectations of a connected and demanding public. Aware of the importance of preserving the visual identity that has made the club such a success, those in charge opted for a redesign aimed at improving technical performance without compromising the site's traditional charm.

Led by Lumineth, the project brought together technical experts, designers and club representatives to develop an overall strategy. Over the months, modern solutions - such as converting the logo to SVG, optimising images in WebP and integrating the Post Local News widget - were deployed to provide an optimised user experience while making it easier to deliver news.

1. Project background

Tennis Club de la Seymaz is a historic club whose existence dates back several decades. Building on its rich heritage, the club has always been able to combine tradition and modernity in its sporting activities and events. However, with the rapid evolution of web technologies, the existing site was beginning to show its limitations. Feedback from users mentioned problems with slowness, a perfectible mobile experience and difficulties updating content in real time.

The initial audit carried out by Lumineth revealed several critical points:

• Images in conventional formats (JPEG/PNG) were excessively heavy, slowing down page loading.
• A logo in raster format that did not adapt to high-resolution screens.
• A lack of responsiveness on mobile devices, affecting the user experience.
• Manual update processes, making news delivery laborious.

This background provided the basis for developing a user-centric redesign strategy, while enabling simplified and secure content management for the club's administrators.

2. Objectives of the redesign

From the outset of the project, objectives were defined to meet the challenges identified during the audit. The main objectives were as follows:

• Performance: Reduce loading times and improve the fluidity of navigation.
• Conservation of identity: Modernise the site while preserving the visual essence that has made the club a success.
• Visual optimisation: Redo the logo in SVG format for better adaptability and quality on all media.
• Modernisation of images: Convert and optimise all images in WebP format for optimal performance and better adaptability.
• Dynamic updating: Integrate an interactive news feed using the Post Local News widget to ensure real-time updates.
• Automated broadcasting: Implement a broadcasting strategy enabling the site to interact effectively with social networks and Google Business.
• Content management prospects: Plan future integration of the WebEdit content editor to simplify site management and offer administrators greater autonomy.

These objectives have guided every phase of the project, ensuring that every technical improvement is part of an overall approach to optimising the user experience.

3. Logo redesign and visual optimisation

One of the key elements of Tennis Club de la Seymaz's identity is its logo, a strong symbol that has conveyed the club's image for years. The original logo, although steeped in history, had limitations for use in a modern digital environment. Converting the logo to SVG format was chosen for several key reasons:

• Scalability: The SVG vector format allows the logo to be displayed in high resolution without any loss of quality, whatever the medium used.
• Lower weight: SVG files are lighter, contributing to a reduction in page load times.
• Flexibility of animation: The SVG format offers the possibility of integrating dynamic animations and interactions to enrich the visual experience.

After several iterations and exchanges between the design and development teams, the new logo won over the club's management by combining modernity with respect for its historical heritage.

To visualise this work, here is an image representing the new version of the logo in SVG :

The new logo blends seamlessly into the site's overall design, offering a refreshed visual experience while respecting the club's heritage.

4. Technical and image optimisation

One of the major challenges was optimising visual resources. The initial site mainly used images in JPEG and PNG formats, which were not optimised for the modern web. These heavy formats slowed down page loading times and affected the user experience.

The solution adopted was to convert and optimise these images in WebP format. This format offers superior compression while retaining remarkable image quality. Among the advantages of WebP are:

• Weight reduction: Lighter images, enabling faster loading times.
• Image quality: Optimal visual quality despite high compression.
• Adaptability: Responsive images that adapt to different screen sizes, improving the experience on mobile and tablet.

By adopting a responsive approach, the site automatically loads images adapted to the resolution of the device being used. To measure the impact of these optimisations, a comparative table has been drawn up:

These technical improvements mean smoother browsing and improved responsiveness, which are essential for holding visitors' attention.

Taken together, these measures not only speed up page loading, but also reduce data consumption, a benefit that is particularly appreciated by mobile users.

5. Integration of the Post Local News widget

To boost the site's content and strengthen interaction with the community, Lumineth has integrated the Post Local News widget. This innovative widget offers the possibility of creating a 360-degree news feed, automatically broadcasting the latest club news and events.

Key benefits include:

• Real-time updating: The widget displays the latest news, ensuring information is always up to date.
• Multi-channel distribution: News is automatically shared on social networks, increasing reach and visibility.
• Content automation: News feed management is simplified, reducing the workload for the communications team.

The integration was carried out in such a way as to harmonise with the site's design, adding a touch of modernity and interactivity that boosted visitor engagement.

6. Prospects for future developments

Although the current site does not yet have an online content editor, Lumineth plans to integrate an interactive editing solution in future versions. This future integration of WebEdit will enable managers to update content even more quickly and intuitively, boosting the team's autonomy and responsiveness.

This prospect is part of a continuous process of improvement and innovation, in order to offer an ever-optimal user experience and meet the evolving needs of Tennis Club de la Seymaz.

7. Project process and methodology

The success of this project relies on a rigorous methodology and careful planning. From the outset, Lumineth defined a series of key stages to ensure a smooth transition to the new site, while minimising risks and interruptions for users.

Initial analysis and audit of the existing site

A comprehensive analysis was carried out to identify the weak points of the current site. This technical audit, covering performance, usability, mobile compatibility and security, established a baseline against which to measure progress.

Defining objectives and deliverables

In collaboration with the club's managers, a detailed list of objectives was drawn up, each associated with clear performance indicators, ensuring total transparency on the scope of the work.

Design and prototyping

The design process began with the creation of several prototypes, tested with a representative panel of users. This iterative approach resulted in a design that respected the club's historical identity while incorporating modern, functional elements.

Development and integration

The development phase was marked by code optimisation and the gradual integration of new features. Developers and designers worked closely together to ensure that each graphical element was perfectly integrated while guaranteeing optimum performance.

Testing and validation

Before final deployment, the site underwent rigorous testing on a variety of browsers and devices. Load, security and usability tests identified and corrected the latest bugs, ensuring an optimal user experience.

This methodical approach not only ensured the success of the project, but also established a lasting relationship of trust between Lumineth and Tennis Club de la Seymaz.

8. Results and impact on visibility

The redesign of the website has generated significant results both technically and in terms of the club's visibility. The main results observed include:

• Lower loading times: Optimisations have halved loading times from 4.5 seconds to around 2.1 seconds.
• Improved SEO: A faster, better-structured site has improved search engine positioning, increasing organic traffic.
• Increased engagement on social networks: The Post Local News widget has boosted the distribution of news, multiplying interactions and increasing the club's visibility.
• Reduced bounce rate: Smoother navigation helped keep visitors on the site, reducing the bounce rate.
• Automation and simplified management: The improvements made have resulted in more frequent and relevant content updates.

To illustrate these performances, here is a comparative table before/after the redesign:

These figures demonstrate a significant improvement in the user experience and boost awareness of the club, which now appears to be a modern, dynamic institution while remaining true to its traditional values.

10. Lumineth and its involvement in Geneva's local life

Lumineth doesn't just provide innovative digital solutions; our commitment goes far beyond simply providing technical services. Based in the heart of Geneva, Lumineth actively supports local institutions in their digital transformation, helping to strengthen the region's associative and economic fabric.

By working with institutions such as Tennis Club de la Seymaz, we have demonstrated that a tailored approach and careful attention to customer needs can reconcile modernity and tradition. Our solutions, such as the integration of the Post Local News widget, offer organisations increased visibility and dynamic communication, while respecting their identity.

This commitment is also reflected in our participation in events, conferences and workshops dedicated to digital transformation, in order to share our experiences and best practices with the Geneva community.

11. Future prospects and ongoing development

The redesign of the Tennis Club de la Seymaz website marks an important step in the digital transformation, but it is only the beginning of a process of continuous improvement. Technologies are evolving rapidly and new features may be added to further enrich the user experience.

Prospects include:

• New interactive features: Addition of polls, quizzes and community spaces to boost engagement.
• Advanced data analytics: Implementation of tools to better understand visitor behaviour and adapt content accordingly.
• Mobile application development: Creation of a dedicated application to offer an optimised experience on smartphones and tablets.
• Enhanced multimedia content: Integration of videos, podcasts and interactive galleries to showcase the club's events and activities.
• Regular updates:Ongoing optimisation of the site thanks to user feedback and technological developments to stay at the forefront of innovation.
• Future integration of a WebEdit content editor: Although not yet implemented, Lumineth plans to integrate WebEdit to simplify content management and offer greater autonomy to administrators.

These prospects are part of an overall development strategy aimed at sustaining the digital transformation while meeting the needs of a constantly evolving audience.

Points to remember

Conclusion

In conclusion, the redesign of the Tennis Club de la Seymaz website is an inspiring example of a successful digital transformation. By modernising the technical infrastructure and integrating innovative features, including the Post Local News widget, Lumineth has enabled the club to offer a fluid and interactive user experience. The site is now faster and better referenced, boosting the club's visibility and increasing interaction with its community.

This project demonstrates that it is possible to reconcile tradition and modernity without compromise, while paving the way for future developments - including the integration of the WebEdit content editor - to further optimise the management of the site. For any institution wishing to exploit its digital potential to the full, this transformation represents a real success story and a source of inspiration.

Appendix

In this appendix, we provide additional information on the tools, technologies and methodologies used as part of this redesign project.

Tools and Technologies

• SVG: Used for the logo redesign, this vector format guarantees exceptional image quality on all media.
• WebP: A modern image format that offers superior compression and better performance, reducing the weight of images without compromising their quality.
• Post Local News : Innovative widget for creating an interactive, automated news feed, delivering the latest news in real time.

Methodologies and Processes

• Complete technical audit to identify areas for improvement.
• Precise definition of project objectives in collaboration with club managers.
• Creation of prototypes and user tests to validate the design and ergonomics of the new site.
• Development and progressive integration of new features with a focus on performance.
• In-depth testing and final validation to ensure an optimal user experience.

These elements form the bedrock of the project's success, transforming a traditional site into a modern, high-performance digital platform.

Additional resources

To deepen your knowledge of the topics covered in this article, we recommend the following resources:

• Google PageSpeed Insights - An essential tool for analysing and improving website performance.
• W3C SVG Specification - Comprehensive documentation on the SVG format and its many benefits.
• WebP Format Guide - Detailed resources for understanding and implementing this modern image format.
• Post Local News - Discover our exclusive widget for automated online news management.
• Lumineth - Find out more about our digital transformation solutions and local engagement in Geneva.